MoneySupermaket's #EpicStrut is the advert to beat in 2015.

An advert about insurance comparison, that has absolutely nothing to do with insurance. Why is this advert a hit?
1. The theme tune "Don't cha" by Pussy cat dolls is well known.
2. Instead of giving us a sexy female to do the lambada, we are given a middle aged, stock-broker looking guy. First we have the head shot when we see him corporately dressed. The camera then reveals he has jean shorts on, and wearing stilettos. Then we see his enormous "BACKSIDE". That immediate destruction of our stereotype in a comical manner attracts interest.

Harman-Turner and Rose the creative directors said: said"High heels, hot pants and a bottom wider than Kim Kardashian. All of them can be found in the latest Moneysupermarket film that shows Dave saving on his car insurance, strutting his stuff like a queen diva.
"Our recipe was simple; a sprinkle of J-LO, a dash of Beyonce and a side serving of guilty pleasure in the Pussycat Dolls.
"All of which were channelled via the hot pants of a middle management bloke from Croydon."